Personalize CPG Marketing. Decode Shopper Behavior. Maximize Consumer Relationships.

What We Do

Using real-time intelligence and rapid responsiveness, we deliver personalized CPG marketing to decode shopper behavior and maximize consumer relationships. All at unparalleled scale.

Find

Identify your audience and where to best reach them with your message.

Find

Understand

Analyze your consumer data and insights to understand audience behavior.

Understand

Activate

Deliver messaging that turns shoppers into buyers and buyers into fans.

Activate

Measure

Measure your media performance to optimize your content.

Measure

Find

Identify your audience and where best to reach them with your message.

It's important to know who you're talking to before you decide what to say to them. Use our custom or syndicated segments to align better with your shoppers.

Understand

Generate insights by analyzing shopper data to better understand audiences.

This is where our data nerds get to flex their muscles. Our analytics provide incredibly precise insights based on years of consumer data to ensure highly individualized messages.

Activate

Deliver personalized messages that turn shoppers into buyers and buyers into fans.

Whether you are trying to penetrate a new market segment or build more loyalty among your current shoppers, we'll help you serve up relevant and motivating messages.

Measure

Measure your media performance to optimize your content.

Rinse and repeat. Measure how well your media and messaging is performing to inform in-flight adjustments that make the most of your media.

An Ecosystem of Solutions

Maximize customer relationships to either solve a business problem or capitalize on an opportunity.

Audiences

Insights that allow you to personalize messages in a meaningful and motivating way, with fully customizable segments.

Audiences

Media & Activation

Ensure optimized offerings for individual shoppers with an array of channel-agnostic activation options.

Media & Activation

Measurement & Optimization

Make in-flight adjustments and optimize with syndicated or custom segments combined with real-time analysis.

Measurement & Optimization

Sales Drivers

A full lineup of proprietary solutions for Retail and Brand, proven to drive penetration, frequency, volume and loyalty.

Sales Drivers

Audiences

Insights that allow you to personalize messages in a meaningful and motivating way, with fully customizable segments.

Audiences

The Latest

Infillion Acquires Catalina, One of the World's Largest Sources of Deterministic Purchase Data

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Getting a Jump on New Buyers!

See how Catalina launched a strategic campaign encouraging new and lapsed buyers of Wiley Wallaby, to hop to the store for this licorice.

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Stability Returns to the Grocery Aisle in Q1 2026, Infillion Catalina Shopping Basket Index Shows

After several quarters of fluctuation, the Q1 2026 Infillion Catalina Shopping Basket Index shows overall U.S. grocery inflation has stabilized at 2% YOY. While most categories have returned to levels seen a year ago, Coffee remains a significant inflationary outlier even as categories like Frozen Vegetables and Soaps & Detergents see notable price drops.

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