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Property 1=smartphone Media & Activation
Omni-channel marketing and media activation optimized for individual shoppers
Media & Activation
Advanced TV Services
Predict buying audiences and reach them at the household level across all advanced TV devices.
Digital Out-of-Home Media
Reach shoppers in contextually relevant environments up and down the marketing funnel
Display Ads
Extend your reach into digital channels to deliver the most relevant and personalized content.
Digital Promotions
Engaging shoppers with incentives that matter most to them.
Shoppable Media
Instantly convert shopper interest into online purchases
In-Store Print Media
Tried and true activation integrated at the point of sale to meet your brand’s objectives
users Audiences
Reach Your Precise Audience and Maximize Consumer Relationships in Every Way and in Any Environment.
Audiences
Custom Audiences
Targeting based on actual purchase data, how they shop, brand affinities, lifestyle diets, and other purchase motivators.
Property 1=trending-up Measurement & Optimization
Multi-channel marketing and media activation optimized for individual shoppers.
Measurement & Optimization
In-Flight Measurement
Improve the efficiency and maximize the impact of your campaigns with real-time performance data.
Multi-Touch Attribution
Learn which media attributes drive conversion to power in-flight optimization.
Property 1=pie-chart Analytics Services
Your destination for dynamic and in-depth shopper-level insights that help you plan smarter, target better and optimize faster.
Analytics Services
HUB360 Brand Insights
Identify early brand trends at the UPC level to put your strategy in place and activate faster.
HUB360 Audience Insights
With Audience Insights you’ll have an interactive tool to preview how your brand performs within different audience segments, versus the category and competition, to determine what drives the desired behaviors to meet your media objectives.
HUB360 Measurement
Our Catalina Pixel and direct integration in the store means we can attribute your media to an actual purchase. Different options are available to help you measure your multi-channel media campaigns in flight.
Sales Drivers Sales Drivers
A full lineup of proprietary solutions for retailers and brands, proven to drive penetration, frequency, volume, and loyalty.
Sales Drivers
Volume
Share
Penetration
Efficiency
Trial
Loyalty
Personalization
E-commerce
Customers
Retailers Retailers
Uncover insights that inform activations to increase shopper engagement and sales across all channels.
CPG CPG
Pinpoint your buyers to deliver relevant and persuasive content to build loyalty and share.
Property 1=star Agencies
Reach buyers across a full spectrum of media to build brand equity.
Success Stories
Resources
book-open Audience Catalog
Check out our ever-growing list of syndicated audiences available through your preferred platform
Property 1=layers News
Read the latest Catalina headlines
Perspectives Blog Perspectives Blog
Published editorials and industry trends from the nerds on your side
Property 1=file-text Press Releases
Stay in the know with Catalina’s most recent press
Shopper Insights Shopper Insights
Facts and stats to better understand the why behind the buy
Property 1=video Videos
A peek at Catalina webinars, ads and product demos
Brand Assets Brand Assets
Brand guidelines packaged for our Partners.
Contact
Client Product Support Client Product Support
For brands, retailers & agencies in need of help with Catalina products & services
help-circle Consumer Coupon Support
For shoppers with coupon redemption needs
Property 1=shopping-cart Sales & Marketing
To connect on how Catalina’s data-driven solutions can help your business
Company
Company
About Us About Us
For 40 years, Catalina has influenced shopper behavior by delivering personalized ads – at precisely the right moment.
Why Catalina Why Catalina
Reasons you should want to work with us.
users Leadership
Innovators delivering Catalina’s personalized digital media across the globe.
Careers Careers
Join our bright, bold team and help us fuel innovation that drives a global marketplace.
Culture Culture
Building a thriving culture is up to each of us.
Property 1=award Partners
Teamwork makes the dream work. That’s why we choose to work with great partners.
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Personalize CPG Marketing. Decode Shopper Behavior. Maximize Consumer Relationships.

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What We Do

Using real-time intelligence and rapid responsiveness, we deliver personalized CPG marketing to decode shopper behavior and maximize consumer relationships. All at unparalleled scale.

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Find

Identify your audience and where to best reach them with your message.

Find
  • Find
Identify your audience and where best to reach them with your message.

It's important to know who you're talking to before you decide what to say to them. Use our custom or syndicated segments to align better with your shoppers.

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  • Understand
Generate insights by analyzing shopper data to better understand audiences.

This is where our data nerds get to flex their muscles. Our analytics provide incredibly precise insights based on years of consumer data to ensure highly individualized messages.

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  • Activate
Deliver personalized messages that turn shoppers into buyers and buyers into fans.

Whether you are trying to penetrate a new market segment or build more loyalty among your current shoppers, we'll help you serve up relevant and motivating messages.

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  • Measure
Measure your media performance to optimize your content.

Rinse and repeat. Measure how well your media and messaging is performing to inform in-flight adjustments that make the most of your media.

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An Ecosystem of Solutions

Maximize customer relationships to either solve a business problem or capitalize on an opportunity.

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Audiences

Insights that allow you to personalize messages in a meaningful and motivating way, with fully customizable segments.

Audiences
Media & Activation

Ensure optimized offerings for individual shoppers with an array of channel-agnostic activation options.

Media & Activation
Measurement & Optimization

Make in-flight adjustments and optimize with syndicated or custom segments combined with real-time analysis.

Measurement & Optimization
Sales Drivers

A full lineup of proprietary solutions for Retail and Brand, proven to drive penetration, frequency, volume and loyalty.

Sales Drivers
Audiences

Insights that allow you to personalize messages in a meaningful and motivating way, with fully customizable segments.

Audiences
The Latest
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Inflation-Driven Price Hikes Vary Significantly Across 10 Popular U.S. Grocery Categories in Q1

Catalina’s Q1 2024 Shopping Basket Index shows inflation-driven price hikes vary significantly across 10 popular grocery categories, with families, on-the-go, and value conscious shoppers hit hardest.

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Who We Work With

No matter what your goals are, we'll help deliver relevant and specific value to each one of your shoppers.

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Retailers

Uncover insights to inform activations that increase shopper engagement and sales across all channels.

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CPG

Pinpoint your shoppers to deliver relevant and persuasive content to build loyalty and share.

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Agencies

Reach shoppers across a full spectrum of media to build brand equity.

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See More
Brands And Agencies That Trust Us

Don’t just take our word for it. We’ve been a trusted partner of world-class CPG Brands, Retailers and Agencies for years.

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Bayer
DR Pepper Snapple Group
Barilla
Beyond Better Foods
Campbell's